The Sample: NEW Youngblood Incredible Wear Gel Liner in Lagoon (Review, Swatches & Photos)

2 Mar

««Press Sample»»

The first official day of spring is still a good 2 1/2 weeks away but today, I really felt like we could have already been heading into summer–it was that warm (it even reached 80°F at one point)! I think it’s just going to a fluke couple of days and then go back to being somewhat chilly. Still, I really started to panic a little bit–especially after seeing some reviews for summer collections starting to pop up on a few blogs. Where has all the time gone?!! I swear it was just January a few days ago…despite the beauty (and fashion) world always being one (or two, as the case may be) seasons ahead, there are still a few spring collections that I’d like to focus on before everyone’s attention has shifted. Luckily, Youngblood’s new for spring Incredible Wear Gel Liner in Lagoon is perfect for spring or summer.

According to Youngblood: “Our intensely colored, long-wearing formula glides on smoothly like a liquid liner with the precision of an eye pencil. Very water-resistant for budge-proof glamour!” These liners are vegan, fragrance-free, paraben-free, oil-free, cruelty-free, gluten-free, and non-comedogenic.

The small pot that this liner comes in is almost identical to that of Bobbi Brown’s Long Wear Gel Liners, the only difference being that Youngblood’s version is frosted. It also contains the same amount of product–0.10 oz. (3 g.).

Lagoon, part of Youngblood’s 4-piece In Bloom collection for spring 2013, is described as a “teal with an iridescent, golden sheen”.  Strange that they should describe it as having a golden sheen when I only see a tiny bit of very fine light gold and multi-tonal micro-shimmer in the product that is not visible on the eyes at all, but either way it is quite pretty.

Also strange? The fact that they describe this as a gel formula. The consistency is much denser and creamier than other gel formulas I’ve tried. I would describe it as almost having a whipped, mousse-like cream texture. It is a bit lighter than a regular cream but a cream nonetheless. It is smooth and glides on the eyelid very nicely, though.

As for pigmentation, I’m afraid Lagoon leaves a little something to be desired. As you can see from the swatch photos, Lagoon tends to get a bit patchy–especially in the larger swatch. Even for the thinner swatch, I had to apply about 3 layers to get it looking like that. On the eyes it’s obviously not as noticeable, especially since you’re not applying it all over like a cream shadow. But when I was testing the wear, I applied a line all along my upper lashline and flicked it out at the end for a fun cat-eye; I did have to apply 2 layers to get a fairly even opacity all the way across.

The only gel liner I have at the moment is Bobbi Brown’s Long Wear Gel Liner in Violet Ink, so that’s the formula I used for comparison. In the photo below, you can see how much more pigmented and rich Violet Ink is compared to Lagoon. It was also much smoother. Lagoon dries down much more quickly than Violet Ink, so you have to move quickly when working with it. It also is not very smudgable, like Violet Ink is.

I will say, though, that Lagoon is incredibly long-wearing. I did a smudge test and rubbed my finger across both swatches of Lagoon and Violet Ink. There was a tiny bit of transfer from the Violet Ink side but Lagoon remained unfazed. I then focused my efforts on just Lagoon but to no avail–that stuff was not going anywhere! On my eyes, it lasted all day without budging–with or without a primer underneath. I even took a shower while wearing Lagoon and when I came out, it was still completely intact!!

(click image to enlarge)

I also found Lagoon a little easier to work with because of the creamier texture. I find gels like Bobbi Brown’s sometimes hard to work with because the product is so light that when you dip your brush into it, it kind of clumps up on the ends and doesn’t apply as evenly as, say, a cream would (see comparison photo. Notice how in the thinner swatches on the left, Lagoon’s is much smoother and more even than Violet Ink’s?). Because a cream is denser, it’s easy to pick up the product and place it exactly where you want, creating an even line. Of course, this is just a matter of opinion.

Overall, I think Lagoon is a good liner and I like it. It’s not a gel like Youngblood says it is but for a mousse-y cream liner, it’s nice. The pigmentation is not the best I’ve seen but the color is bright and fun, the formula is fairly easy to work with, and it’s very smudge-proof and long-wearing. There is a problem with patchiness but in all honestly, it’s not very noticeable unless you apply to a large area of skin like I did in the swatch photos. With 2 layers of Lagoon on my eyes, it looked great and stayed on all day. These types of bright blue-based shades can sometimes be difficult to execute flawlessly, so I am curious as to whether the brand’s other 6 shades are about the same quality-wise or if they’re just a bit more in line with what I had hoped they would be. They do seem to get good reviews on other blogs though.

»»Pricing: $21/0.10 oz. (3 g.)


»»Recommended for: anyone looking for a decent liner that is vegan, cruelty/fragrance/oil/gluten/paraben free

»»Overall Rating: B+


Disclaimer: the product(s) featured in this post were provided to The Beauty Sample free of charge by the manufacturer/PR for review purposes only. Regardless of how the product was obtained, my priority is to you, my readers, and I will always give you my honest opinion.

30 Responses to “The Sample: NEW Youngblood Incredible Wear Gel Liner in Lagoon (Review, Swatches & Photos)”

  1. svetlana March 2, 2013 at 10:36 pm #

    I like the name. One of my dream jobs would be to come up with names for colors and makeup. LAGOON- love it. I like it that it’s vegan and animal cruelty free (tho most are now a days right?!).

    • becca March 3, 2013 at 3:07 pm #

      Haha that would be soooo fun!! :D As for being vegan and cruelty-free, it’s really not as common as you might think! More organic/vegan brands are starting to pop up but still the market is dominated by non-”natural” brands. And many large brands still test on animals!

  2. Procrastinator March 2, 2013 at 10:39 pm #

    It’s true, when I use a regular gel liner, I end up painting a lot of it onto the back of my hand. I’m a little sad about Lagoon’s opacity though — I’m not great at liner, so if I can get the right shape in one pass, I find it extraordinarily difficult to do a second pass in exact same shape. I’m liner-challenged.

    • becca March 3, 2013 at 3:08 pm #

      Oooh that’s smart–I didn’t realize that was the trick to using gel liner! :P Yeah, Lagoon’s opacity definitely leaves something to be desired but I swear, on the eyes it’s really not as noticeable and after 2 layers, I rather like it a lot! and lol! Maybe if you were using a different brush, it’d be easier? What brush do you use??

  3. Claire March 2, 2013 at 11:20 pm #

    Becca! I know I said it before but I love your new layout :D The combo of black and pink makes me happy, so your blog is making me happy now ;) I read so-so reviews on the liner, since I already have my HG (Kanebo KATE and YSL) I thought those just would be ‘ok’. As you said, the pigmentation is just ‘ok’, from what I can tell, there are better liners out there but the consistency ‘moussey’ sounds interesting (I think that can be the reason why it is so sheer, no?). However, the teal colour looks beautiful! <3

    • becca March 3, 2013 at 3:11 pm #

      aww THANK YOU so much, Claire!! :D I’m glad you like it as I was really unsure about it at first. It’s starting to grow on me but there are many little tweaks that I need to hurry and do! :P

      I’ve heard really good things about the KATE liners and am really curious! Yeah, if you already have a brand of liner that works for you much better, I don’t recommend switching to the Youngblood at all :P BUT, while the pigmentation is kinda sad, it doesn’t look as noticeable on the eyes when you’re just drawing a thin line. I also had to give it major points for being so long-wearing! I even took a shower with this stuff on and it was still 100% intact when I got out!!

  4. Sunny March 3, 2013 at 7:17 am #

    The color is adorable, but I’m not 100% sure about the lack of opacity part. Glad to hear it wears well though!

    • becca March 3, 2013 at 3:13 pm #

      I was just telling Claire that the reason I didn’t give it a lower score is because it just wore SO damn well! I took a shower with it on and after I got out, it was still 100% intact! The pigmentation is also not as noticeable when you’re just wearing a thin line on your eyes. I will defnitely be giving this a lot of use come spring and summer! It’s so fun on the eyes!! :D

  5. Chris El March 3, 2013 at 8:00 am #

    Lagoon looks like an amazing liner color for summer. :)

    • becca March 3, 2013 at 3:13 pm #

      It really is! I have never owned/worn a liner this color before and I had a lot of fun testing it! I wish it were spring already so I could start wearing this out! :D

  6. Teri March 3, 2013 at 8:35 am #

    The texture sounds really interesting for being a gel liner. I actually like the shade a lot, I’m not sure how it looks when it’s on the eye, but the idea is really neat. I personally don’t really like Bobbi Brown gel liners, they are a bit too dry for me but Violet Ink looks incredible!

    • becca March 3, 2013 at 3:15 pm #

      I know–I would definitely not call it a gel at all! :P The color is pretty though and while in a larger swatch, it doesn’t look as impressive, it looks MUCH better on the eyes! And I think I know what you mean about BB’s gel liners. They are smoother and creamier and feel more wet than the Youngblood liner when you’re applying it but after it dries, it feels a bit rough and dry on the skin. Youngblood’s actually doesn’t really feel like you have anything on the skin at all–it’s really nice!

  7. Catherine (@bcrueltyfree) March 3, 2013 at 10:46 am #

    The color reminds me of UD Flipside liner (ah I THINK that’s the name…) It’s too bad it’s a bit patchy though. Violet Ink is really, really pretty!

    • becca March 3, 2013 at 3:16 pm #

      It’s kinda too bad that I had to include such a large swatch of Lagoon to show the patchiness because actually, on the eyes, it’s not that noticeable and I think people would be more willing to give this a try if they saw :P I do like the color of Violet Ink but I think Lagoon was MUCH much easier to maneuver/apply!

  8. Kiss & Make-up March 3, 2013 at 11:39 am #

    Yeah, that definitely doesn’t look like a gel to me either :-) The colors are pretty cool though.

    • becca March 3, 2013 at 3:17 pm #

      I know, I like it a lot! I’ve never owned anything like this and I’m having a lot of fun with it! It looks great applied as a thicker cat-eye on just the upper lashline or as a thin line just on the lower lashline :) I’m going to be using it a lot come spring and summer! :D

  9. Larie March 3, 2013 at 12:52 pm #

    They’re so pretty! But I think I’m done with gel liners. LIQUID ALL THE WAY, BABY.

    • becca March 3, 2013 at 3:19 pm #

      Haha I’ve never been able to get with liquid liners. I find that they are much harder to apply neatly than something like a gel or especially cream. I also don’t know how to make them look good! I feel like on everyone else, it looks great and they make it work but on me, it always looks obvious and/or harsh! :/

  10. Gummy March 3, 2013 at 5:18 pm #

    I must be getting old because I’m pretty sure i couldn’t pull off that color!!! I’m very interested to see the lipstick swatch though and…what’s in that compact?? Powder?? I want to know!!! LOL :-)

    • becca March 3, 2013 at 8:19 pm #

      Haha no way, Gummy! I felt like I couldn’t pull off such a bright color either, but you’d be surprised. It just has to be done right! And in the compact is a mattifying balm :)

  11. Tina @ My Highest Self March 4, 2013 at 6:23 am #

    Lagoon is a very pretty color! I can’t say that I use cream or gel liners a whole lot but definitely one to consider. PS thanks so much for the comment on my Savvy Sassy Moms post, I appreciate that very much!

    • becca March 4, 2013 at 1:09 pm #

      Aw of course–I enjoyed the post a lot :D

  12. Taylor March 4, 2013 at 2:12 pm #

    I love the wear of Lagoon and the color is gorgeous! The texture is Mousse-like, I agree. Also loving that Bobbi Brown shade :-)

    • becca March 4, 2013 at 5:57 pm #

      I know–it’s CRAZY budge-proof, right?! Even waterproof! When I read that, I thought now way but it truly is. Glad you like it as much as I do :)

  13. Liz March 7, 2013 at 5:52 pm #

    Such a gorgeous shade, but the product does seem a little patchy. I don’t know anything about this brand but have been hearing it mentioned more and more lately!

    • becca March 7, 2013 at 6:43 pm #

      It is patchy but in all honesty, if you’re just using it to line your eyes and not as, say, a cream shadow, the patchiness really won’t be noticeable–especially if you use 2 layers like I do. And I swear, this stuff wears SO so well. I mean it’s waterproof, for Pete’s sake!!

  14. Tracy@Beauty Reflections March 7, 2013 at 8:25 pm #

    LOVING that blue! So summery! I don’t even know where to get Youngblood here though. I’ve never ever seen the brand in person and I kind of like testing and feeling stuff ya know?

    • becca March 7, 2013 at 8:52 pm #

      Oh I definitely know–that’s why I almost NEVER buy makeup online unless its just a repurchase of something. I am super, super picky and prefer to see and touch products before buying always!! Yeah I looked on Youngbloods website and they say that they ship outside the U.S and suggest using the “advanced locator” if you’re outside the U.S to find a location but for some reason when I click on it, it only lists U.S states :/

  15. Toya March 11, 2013 at 10:52 am #

    I haven’t been interested in Youndblood products at all until recently, as they have been brought up by you and Taylor a few times now and I trust your opinions! Having said that, I’m not sure I’d go for this – I really like my products packed with pigment – but I’ve been interested in checking out some of their blushes which I’ve read about before, must give the brand a shot!

    • becca March 11, 2013 at 2:41 pm #

      Yeah, I would really called this one packed with pigment but it DOES look nice…if you layer it. I haven’t tried any of their blushes though. I have one loose one that I haven’t tested yet but I am curious about their eyeshadow quads, etc.

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