The Sample: NEW Jouer Crème Eyeshadow Crayons in Avant Garde & Rococo (Review, Swatches & Photos)

14 Mar

««Press Sample»»

I don’t know if you guys have noticed or not, but cream shadow crayons/pencils seem to be all the rage these days. Hot on the heels of Laura Mercier and Bobbi Brown’s Caviar Stick Eye Colour (which was released in 2011, I believe, with some new shades out for spring) and Long-Wear Cream Shadow Stick (released last month), respectively, comes a similar release from another one of my favorite brands–Jouer Cosmetics.

Jouer’s Crème Eyeshadow Crayons are brand new and part of a 19-piece collection for Spring 2013. These shadow crayons twist-up to reveal new product so there’s no need to sharpen. I received the shades Avant Garde, a “shimmering navy charcoal”, and Rococo, a “shimmering french vanilla”, according to Jouer’s site.

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My first impression was “Wow…these are smooth!” I mean seriously, they skate across the eye with all the grace and ease of an Olympic gold-medal figure skater. One pass across the lid yields a rich, pigmented layer of color–and all with nary a tug or skip. I found the shadows very easy to blend and work with. They don’t look dry or emphasize skin texture like some other cream shadows can do.

These did crease on my eyes just along the inner corner after about an hour, which isn’t too bad (I’ve definitely tried worse. Nars, I’m talkin’ to you!) but obviously it’s still a bit disappointing. However, Jouer specifically did not market these as being long-wearing, which was smart on their part. They use words like “crease-proof” (which they are, otherwise they would have creased immediately on my oily lids) and “waterproof” (which they are–I ran my arm under the faucet for 30 seconds and came away with perfectly-intact swatches).

(the tip of Rococo got smooshed during transit so apologies for the appearance)

Jouer also claimed that these shadow crayons are fast-drying and I did not find that to be the case at all. After about 10 minutes, I found that the unblended swatches (like the ones in the swatch photos below) had still not set and were still creamy. I got the best results when I applied a thin layer of product and blended. Better still is if you apply a thin layer of the shadow over a primer. Over primer, these shadows lasted about 3 hours til I saw just a bit of creasing, mainly from Avant Garde–Rococo held up much better.

Finally, I tested these over a primer then set with a powder shadow on top. I found Rococo acted quite nicely as a base–it allowed for easy blending of the shadow over it and added a nice shimmer and dimension to the shade (I paired it with Pixi’s Boho Bronze the other day and it looked awesome!). Avant Garde was just a bit creamier in finish and didn’t set as well as Rococo so as a result, I found that any powder shadow applied on top of it really stuck to the shade and wasn’t as easy to blend out. Still, it made for a wicked dramatic smoky eye–I liked it a lot! The powders did extend the wear time quite a bit, clocking in at about 6 hours.

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In the photo below, you’ll see how the swatches of Avant Garde and Rococo smudged after I had allowed them 10 minutes to set and used a finger to rub back and forth 5 times using medium pressure.

–click image to enlarge–

I liked these shadow crayons a lot–they were fun to play with–but if you’re looking for a budge-proof, long-lasting cream shadow, these probably aren’t for you…that is, unless you’re willing to put in the time and effort to make these work. Applied over a primer and set with a powder shadow, these shadows lasted a decent amount of time on my oily eyes. I would say these are good compared to the average cream shadow but unfortunately, there are just so many brands that are going above and beyond and really perfecting these new-age, long-wearing formulas that Jouer’s rendition kind of gets left in the dust.

But the pigmentation is awesome and the richness of the hues and the stunning shades were impressive! I do wish there were more shades available (there are only 5 in all) and that the formula was a tiny bit more long-wearing (or at least that Avant Garde had a similar wear-time as Rococo) but these were certainly fun to play with, the texture was exquisite, and I think will be a great option for those without super oily lids like me. I have not tried Jouer’s regular Crème Eyeshadows that come in their signature little square compact but I have heard many great things (read Best Things in Beauty’s review for Cashmere here) which leads me to believe that these new Crème Eyeshadow Crayons would be nice and long-wearing for those with dry or normal lids.

»»Pricing: $24/0.07 oz. (2 g.)

»»Availability: (all shades except Abstract, a shimmering black), and all Jouer counters (click here to find a location nearest to you) *these are not yet available on Nordstrom’s site but as Nordstrom does carry the rest of Jouer’s line, I’m sure it will be made available soon!

»»Recommended for: those with dry or normal lids

»»Overall Rating: B+ for Rococo/B for Avant Garde


Disclaimer: the product(s) featured in this post were provided to The Beauty Sample free of charge by the manufacturer/PR for review purposes only. Regardless of how the product was obtained, my priority is to you, my readers, and I will always give you my honest opinion.

33 Responses to “The Sample: NEW Jouer Crème Eyeshadow Crayons in Avant Garde & Rococo (Review, Swatches & Photos)”

  1. Teri March 14, 2013 at 7:19 pm #

    That blue shade is intense! It is right up my alley! And yes you are right, the stick pencil thingies are the new rage it seems. I’m a bit wary of them but they do make a great base! Need to try one of those soon!

    • becca March 14, 2013 at 7:25 pm #

      I know–I felt the same exact way at first! I have such oily lids that I was wary of all these and didn’t even look twice at them. I think Jouer’s version is nice–especially for those with drier lids–but it definitely makes a nice base. Still, it obviously wasn’t the best choice for my lids. I do have a couple of the Laura Mercier ones to try out next though–very excited!! :D

  2. Lily March 14, 2013 at 7:31 pm #

    I love these 2 colours! I bet they won’t last on my lids though :-( I’m thinking of the Bobbi Brown ones, since the cream shadows stay put on my lids. And then, I realised I have so much eye products I doubt my granddaughters can finish them. Hahahaha!

    • becca March 14, 2013 at 8:27 pm #

      I know the new Bobbi Brown ones are intriguing me too! I was planning on buying a few to try but when I was at the counter the other day, they didn’t have them yet for some reason so I ended up drifting to the Laura Mercier counter, where I fell in love with 2 of their shades. Needless to say I bought them immediately and can’t wait to show them off. I haven’t tested them on my eyes yet but when I swatched them on my hands, they would NOT come off!! :D

  3. Catherine (@bcrueltyfree) March 14, 2013 at 8:31 pm #

    I can see myself getting a lot of use from Rococo and the blue is beautiful. I agree, these style products are so FUN to apply. It’d be nice if they were more long-wearing and set faster, but I guess I do prefer a creamier product to an overly drying one. I don’t like creasing, but I’d rather smooth out a crease halfway through the day than have my eyelids looking crepe-y and flaky (which some cream shadows do to me!) Can’t believe I still haven’t tried Jouer yet… MUST.

    • becca March 14, 2013 at 8:35 pm #

      Yes you definitely must!! :D I agree–I definitely don’t like the look or those weird, crepe-y, wrinkly-looking lids that some cream shadows give you. The texture of these Jouer ones is just divine! Not the best for my oily lids but I definitely do think it would be much, much better on those with dry/normal lids. I am having fun with these shadow stick type products though and can’t wait to test out the new Laura Mercier ones i just bought and the Milani Shadow’Eyez ones I purchased about 8 months ago and STILL have not tried :P whoops!

  4. Tracy@Beauty Reflections March 14, 2013 at 9:44 pm #

    That blue is AMAZING! too bad it doesn’t stay put though-my oily eyelids would devour the colour in minutes haha!

    • becca March 14, 2013 at 9:57 pm #

      Haha yeah I was a bit disappointed–this is definitely not the ideal shadow stick for us oily-lidders :P BUT, have you tried any of the other ones, Tracy? I just bought a couple of the Laura Mercier ones and so far, they are AWESOME!

  5. Chris March 14, 2013 at 10:28 pm #

    I absolutely LOVE cream shadows, especially in pencil form.

    • becca March 14, 2013 at 11:18 pm #

      Really? What are some of your favorites that you’ve tried?? I resisted the lure of these types of products for so long because I was just SO skeptical that they would work for my oily lids. Now, I’m having a lot of fun experimenting! :) I have a review of 2 of the Laura Mercier ones coming up too!

  6. Angela @ The Unprofessional Beauty Blog March 14, 2013 at 11:57 pm #

    I don’t think my oily lids do well with cream shadows but that blue shade looks gorgeous.

    • becca March 15, 2013 at 12:18 am #

      Have you tried Bobbi Brown’s Long-Wearing Cream Shadows? Those hold up really well for me! Also, surprisingly, Becca’s Eye Tints. Well, they are not as long-wearing as BB’s but they fade really evenly somehow and don’t show signs of creasing but do fade (and are VERY sheer :/). I also have a good feeling about Laura Mercier’s Caviar Sticks–I just tried swatching some on my hand the other day and hey would NOT budge!!

  7. Kiss & Make-up March 15, 2013 at 4:56 am #

    Loving the blue one!

    • becca March 15, 2013 at 3:11 pm #

      It’s so rich and pigmented, right?! And you really have to feel these to believe the awesome texture–they’re so silky smooth! :)

  8. Sunny March 15, 2013 at 6:15 am #

    Both colors are gorgeous, but it’s a pity that they don’t last all day! I don’t mind having to bust a primer out for a cream shadow (I ALWAYS wear a primer even if I know some of my cream products wouldn’t crease on me without it), but if after that AND pressed shadow it still wouldn’t last me 10 hours, I’m outta there!

    • becca March 15, 2013 at 3:13 pm #

      Haha yeah, I kinda feel the same way. I think I would appreciate it more if I hadn’t JUST purchased 2 of the Laura Mercier ones before trying these out. Have you tried those, Sunny? I haven’t tried them on my eyes but when I swatched them on the backs of my hands, they were like cemented on there!! :P

  9. Procrastinator March 15, 2013 at 7:23 am #

    Ohhhh my goodness, that blue is to die for. It’s that sort of colour that I’d go out of my way to find a matching shadow to set it, just so I could experience the intense creaminess that is that gorgeous, gorgeous colour. I’m tempted because my lids aren’t particularly oily and I don’t have a crease….maybe it’ll work? *wishful thinking*

    • becca March 15, 2013 at 3:15 pm #

      No I really do think this would work for you! As I said, their regular cream shadows seem to get a lot of love from people with dry-normal lids so I imagine this Crayon version would be even better! I really do have very oily lids so a cream shadow has to go above and beyond to stay put for even a few hours on my eyes!!

  10. Toya March 15, 2013 at 7:59 am #

    Too bad that these didn’t fully live up to their claims, Becca – Avant Garde is gorgeous! I haven’t tried any of the shadow stick yet (unless you could the Aqua Shadows from MUFE), but I’m eager to! I like the idea of the ease of a shadow stick…though really, I find powder shadows pretty easy too :) I guess it’s more of an easy-to-travel-with idea, really!

    • becca March 15, 2013 at 3:16 pm #

      I like the idea too! I resisted trying these types of products for so long though because I just didn’t believe that they could stay on my oily eyes. Well now I’ve tried Jouer’s and I like it, but not for oily lids and I also have 2 Laura Mercier ones and 2 Milani Shadow’Eyez ones (Christine from Temptalia apparently loves these!) so I am excited to keep playing and see which ones work and which ones dont

  11. Larie March 15, 2013 at 9:54 am #

    That blue is gorgeous! Too bad about the lasting power. I really want to try one of these new pencil things; I’m thinking Clinique or Laura Mercier!

    • becca March 15, 2013 at 3:17 pm #

      Oooh if you try the Clinique, I can’t wait to hear what you think! Those aren’t marketed as being super long-wearing though, are they? I was curious but I didn’t think they were so for that reason, I just bought 2 of the Laura Mercier ones instead. OMG, I can’t wait to do my review for those–they’re amazing!

  12. xLoveHappyx March 15, 2013 at 5:53 pm #

    i have oily lids but think the blue looks very pretty

    • becca March 15, 2013 at 6:33 pm #

      Oh they are so gorgeous! I really like how Rococo looks layered underneath other shadows, though! Have you tried any other long-wearing cream shadows? Bobbi Brown’s long-wearing ones work well for my oily lids. I haven’t tried the new stick ones but I recently got 2 of the Laura Mercier ones and I feel like they are quite promising! Can’t wait to share my review–it’s definitely a better choice for us oily-lidded gals :)

  13. Taylor March 15, 2013 at 7:53 pm #

    I I adore your writing and reviews, truly! I’m crazy for the LM caviar sticks, I can see a habit forming. I’m also curious about the Clinique. Rococo is just beautiful!

    • becca March 16, 2013 at 2:01 pm #

      Oooh what shades of the LM Caviar Sticks do you have, Taylor?? I recently bought Grey Pearl and Amethyst and though I haven’t actually tried them on my eyes yet, I am crazy for them! Especially Grey Pearl–it’s SO my kind of color!! :D

  14. Liz March 16, 2013 at 11:33 am #

    Ah, they look lovely, wifey! That’s a shame about the wear time. These sort of eye crayons are totally up my alley, but the weird thing is I don’t own any yet. I’ve been testing out some other brands’ offerings but nothing has really convinced me to shell out the $$$ for them. Primer and powder shadow works just fine and I have way too many shadows right now anyway. But nice to know Jouer has more than just lovely blushes and face products. ^^

    • becca March 16, 2013 at 2:03 pm #

      Oooh which brands have you tested? Have you tried Laura Mercier’s or Bobbi BRown’s new ones? Those two, I think, are the most promising for oily lids. You might have a lot of powder shadows but you don’t have shadow STICKS!!! :P

  15. Angie - VanityRouge March 17, 2013 at 9:10 pm #

    Oh wow! That blue shade! I am a sucker for anything creamy and of a blackened blue hue – which doesn’t make sense since I rarely wear a shade like that, but when I do I love it! I agree that there are so many brands coming out with fabulously long wearing, non-smearing, waterproof, fade-proof and crease-proof everything when it comes to these stick liners, that the standards are set very high. The colors are very pretty though! I just picked up some of the Clinique ones to review so I need to get to photographing and testing them out! :)

  16. Angie - VanityRouge March 17, 2013 at 9:10 pm #

    - I meant to call them shadow sticks, not liners! ;) Oops! :)

    • becca March 17, 2013 at 9:34 pm #

      LOL well, to be fair, they COULD be used as liners I guess! :P

      And oooh what shades of the Clinique did you pick up? I am very curious about those but I haven’t heard that they’re as long-wearing as the Laura Mercier and Bobbi Brown ones so I’ve been hesitant. I know you have oily skin like I do, though, so I trust your judgement! Hope they work for you so I can give them a try :D

  17. Joyce (bronzerbunny) March 26, 2013 at 12:53 pm #

    wow that blue is so pretty! I’ll have to take a closer look at these shades :( bummer it isn’t long wearing on you though :/

    • becca March 26, 2013 at 2:18 pm #

      I know they are really, really gorgeous–the texture is sooo silky smooth and they are PIGMENTED! I do think they’d be best on those with normal lids though…do you have combo skin, Joyce? It might work for you too…

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