The Sample: NEW Hourglass Opaque Rouge Liquid Lipstick in Rose and Canvas (Review, Swatches & Photos)

20 Oct

««Press Sample»»

Ok, I’m just going to go ahead and give this product the only real endorsement it needs from someone like me: I don’t like to wear lipstick. Never have. I don’t like bold lips, I don’t like opaque lips, I don’t like matte finishes. If I ever do wear lipstick, it’s a very sheer, balmy formula that one could argue doesn’t really count. That being said, I love Hourglass’ new Opaque Rouge Liquid Lipsticks. Did you hear that? I said love!…

…and now on to the full review. C’mon–you didn’t think you were gonna get off that easily, did you?! ;)

Hourglass’ new line of long-wearing liquid lipsticks was released this past Summer. These lipsticks are available in 9 brilliant shades ranging from bright, dusty pink to tangerine-orange. According to Hourglass, Opaque Rouge is “a full-coverage Liquid Lipstick delivering up to 14 hours of continuous wear, vivid color payoff, and a velvet matte finish.” It works by “creat[ing] a breathable film of intense pigment that instantly bonds to the lips and seals in moisture with skin-conditioning emollients, fruit extracts and vitamins.”

The colors I received are Rose and Canvas. Rose is a medium warm, bright rose. Canvas is a light-medium rose with beige undertones. Both are very opaque and very true to color. I think either one would suit a variety of skin tones and would look great day or night. They may look quite similar–especially in the tubes–but the differences are much more notable on the lips.

The packaging is a standard tube and doe-foot applicator. It has a sleek, plastic body that is see-through on one side so that you are able to see the color of the product inside, which I like. This lipstick is pretty small, about the size of a regular, solid lipstick bullet. It contains about the same amount of product too–0.10 oz. (the average lipstick is between about 0.10 and 0.14 oz.). The tip of the doe-foot applicator is slightly angled and the wand is slightly bendy. I find that these features give you excellent control over the wand during application. It hugs the contours of my lips perfectly and lines the edges of my lips precisely.

Can you see how it’s slightly angled?

The formula itself is very, very smooth and glides onto the lips like silk. I was expecting a really thick, creamy formula because I knew these liquid lipsticks were really opaque and matte. Instead, I was met with a formula that almost feels like a thin, silky mousse. The formula is very easy to work with and applies smoothly, delivering opaque color in one pass. One dip of the wand gives me enough color for my whole mouth–I simply use one side to do my bottom lip then flip it and do my top lip. Perfect coverage, perfect color, no problems.

The first time I tested Rose, I applied a fairly thin, though no less opaque, layer all over my lips and waited for it to set. While it dries, there is an ever-so-slight pulling feeling. It’s hardly noticeable and not at all irritating. It’s also a little tacky while it dries, so I wouldn’t touch your lips or press them together during this time. If you want to apply 2 coats, I find that it’s easiest and I get the best results when I apply it before the first coat dries down.

I liked the velvety matte finish and the comfortable feel of it on my lips. The product seems to really cling to the lips and seriously feels like you have nothing on! Though I wouldn’t say that it’s moisturizing at all, it does seem to seal in whatever moisture your lips already have–so be sure your lips are moisturized prior to application. Do not, however, apply balm right before applying the Opaque Rouge. I did this when I tested Canvas for the first time and it went on patchily and didn’t dry down very nicely at all. Also, if you have dry lips, I suggest exfoliating your lips prior to use as well.

When I tested Canvas, I did apply a thicker layer of product than I had with Rose and this gave me some problems. It started to flake off my lips a lot sooner than it had when I used a very thin layer. I also noticed that flakes of it kept getting on my teeth when I did that, so I’ll be sure to use a nice, even, thin layer all over from now on. I also noticed that when I applied a thicker coat, it transferred a bit throughout the day. This did not happen with I applied a thin coat. So again, I stress that you’ll get the best results with a thinner layer.

Direct sunlight

Warmer late afternoon sunlight


Both Rose and Canvas wore on my lips for most of the day–and this was after a cup of tea, a few bottles of water, a meal, and some snacking between (of course, I did eat my food very carefully and I suggest you do the same). A thin, even layer of each got me to about 11 hours–a thicker layer, almost 9 hours before it was a flaky mess. Either way, neither made it to the promised 14 hours, but it’s still not too shabby for a lip product. It’s definitely the longest wearing lip product I’ve ever used. Still, I wish Hourglass hadn’t made their 14-hour claims–it’s always so disappointing when the claim is debunked.

So yes, despite Hourglass’ claims that this formula exhibits “14 hours of continuous wear without flaking or dryness”, it doesn’t make it to 14 hours and it doesn’t wear without flaking. Still, I stick by my word–I really did enjoy wearing this lipstick and will continue to use it…albeit as more of a stain so that I don’t have to worry about the product flaking off my lips midday. Regardless of the claims made, this is a truly spectacular, revolutionary formula and I think true lipstick-addicts will appreciate it even more than I do. There are 9 shades currently available–be sure to check them out!

Pros: rich, opaque color in one pass; silky smooth formula; wand is easy to control; packaging allows you to see the color and see how much product you have left; true to color; doesn’t dry out the lips; super comfortable and virtually weightless on the lips

Cons: there is some prep involved (if you have dry lips); doesn’t make it to the promised 14 hours; does tend to flake off your lips after a while if you apply too thick of a coat to your lips

»»Pricing: $28/0.10 oz.

»»Availability: Sephora, Barneys (which appears to have all the shades except Icon),, and all Hourglass counters

»»Recommended for: lipstick lovers who are in search of a “near” perfect, long-wearing liquid lipstick

»»Overall Rating: B+


Disclaimer: the product(s) featured in this post were provided to The Beauty Sample free of charge by the manufacturer/PR for review purposes only. Regardless of how the product was obtained, my priority is to you, my readers, and I will always give you my honest opinion.

28 Responses to “The Sample: NEW Hourglass Opaque Rouge Liquid Lipstick in Rose and Canvas (Review, Swatches & Photos)”

  1. Teri October 20, 2012 at 10:28 pm #

    So happy you posted this because I’m getting one too! I adore liquid lipsticks, seriously! Love both shades here, they look very wearable!

    • becca October 20, 2012 at 10:32 pm #

      Oooh which color are you getting Teri? I’m so surprised that I like these so much–I NEVER wear lipstick! But that’s the nice thing about these too–if you apply a really light layer and blend out with your finger, it creates a super long-wearing, pretty stain-effect and I love it!

  2. Sunny October 20, 2012 at 11:00 pm #

    Oh wow, both of these are lovely and great for everyday wear! I love the closeup of the applicator. It looks… fluffy LOL

    • becca October 20, 2012 at 11:06 pm #

      Haha doesn’t it?! :P It works really well though–it’s perfectly soft and flexible. And the colors…so beautiful! Have you tried this formula yet?

  3. Liz October 20, 2012 at 11:58 pm #

    Maybe it’s my bias for Hourglass but I just loved these liquid lipsticks to death when I tested them in Sephora! Though I do have dry lips, I wore it all day without feeling the tad bit of discomfort and I’m in love with the smooth finish. I didn’t try these two shades though. Bet you look amazing in both!

    • becca October 21, 2012 at 2:52 am #

      I agree Liz–I have the driest lips ever that need constant lip balm love, but surprisingly I wore these lipsticks all day and didn’t feel that urgent need to apply lip balm. Crazy! I really think they’re great :)

  4. Larie October 21, 2012 at 12:07 am #

    See, that’s the thing that gets me – my other lipsticks fade (sometimes unevenly, but that’s a different thing), but the flaking! I don’t think I could handle flakes. Yuck! It’s a shame, because the colors really are beautiful…maybe I’ll try one anyway, haha.

    • becca October 21, 2012 at 2:54 am #

      I know that’s the thing that really gets me too–the flaking. I hate having to check my lips and teeth for stray color flakes–eeeuuwww!! :P For that reason, I do prefer the Guerlain liquid lipsticks. They don’t quite dry down to the same smudgeproof finish but they fade evenly and don’t flake at all! Maybe you should try those instead? (though they are quite pricey :/)

  5. Paris B October 21, 2012 at 1:31 am #

    You know what this means Becca? I have to get my paws on it so I can take it through an Asian meal and see if it will last! LOL!

    • becca October 21, 2012 at 2:55 am #

      Hahaha I’m not sure it will hold out as well but still, I think you’ll be surprised. When I was trying to remove the swatches from my arm, I was too lazy to go upstairs and get my makeup remover, so I grabbed some olive oil from the pantry and it smothered it all over my arm and the lipsticks STILL hung on for dear life! It took some scrubbing with a towel to get them completely off!

  6. Lily October 21, 2012 at 6:58 am #

    My latest obsession: liquid lipstick. I still haven’t tried anything from Hourglass yet and this looks promising! I don’t like lipsticks that flake, but the shades look gorgeous :-)

    • becca October 21, 2012 at 7:52 am #

      Have you tried Guerlain’s, Lily? I love that formula and it doesn’t flake, either. I really like Hourglass’ and don’t really mind that flakies TOO much because I tend to just use these as a light stain, anyway, But if you are a mega lipstick-lover and want the whole shebang, I really believe Guerlain’s is the way to go. Just wish they had more shades available…

  7. Claire October 21, 2012 at 11:22 am #

    Those colours look very wearable. I also have one and have my problems with it, still testing it though. I like my Guerlain way more (jeez, I wish the packaging would be a bit … nicer?). If I had read your cons before I got mine, I wouldn’t buy it, because I agree with what you said :D

    • becca October 21, 2012 at 9:16 pm #

      I think the Guerlain one is better suited to me, too, I just wish they had more colors available. But I do like Hourglass’ and the main reason is because when I use it, I apply it like a stain so I don’t really experience any crazy flaking or anything. :)

  8. Emi at Project Swatch October 21, 2012 at 11:53 am #

    These are lovely colors, but have looked too dry to me in the lip swatches I’ve seen around. I definitely want to try Guerlain’s though – everyone seems to agree it’s a fantastic formula.

    • becca October 21, 2012 at 9:18 pm #

      You would LOVE Guerlain’s, Emi (I know how much you love your lipsticks :P). Honestly, Hourglass’ is good too, it’s just a lot more finicky than Guerlain’s. It also has more colors available (Guerlain has 7 and Hourglass has 9) and is much more resilient on the lips (Guerlain’s isn’t smudge-proof). I like both–but I do admit, I like Guerlain’s a lot more

  9. Memoiselle October 21, 2012 at 12:01 pm #

    what a pretty color! I love both colors! The packaging looks simple but somewhat classy too, something that I really like :)
    I am not much of a lipstick person but I can see that this looks very promising. It reminds me of Guerlain liquid lipstick. Do you know whether they are similar?

    • becca October 21, 2012 at 9:21 pm #

      I think if you have already tried and like Guerlain’s liquid lipsticks, I would just stick with that. Guerlain’s doesn’t set to the same matte, filmy, smudge-proof layer that Hourglass’ does. Guerlain’s has a slight sheen to it while Hourglass’ is matte. Guerlain’s also fades evenly and Hourglass’ tends to get patchy and flake off the lips.

  10. Perilously Pale October 21, 2012 at 1:58 pm #

    Those look really lovely. The shades are quite close though. Do they look more unique from one another in person? I have yet to try these or Guerlain’s. I must!

    • becca October 21, 2012 at 9:26 pm #

      Honestly, not really. :P The differences that you can see in the swatches are about the same in person–though it does depend on the lighting. It’s easier to see the slight difference in bright lighting–in the shade or indoors, they are VERY similar, with Rose just a tad brighter and warmer and Canvas with just a hint or beige tones. I don’t think you need both at all–but either one is a really nice color to have. I think you DEF need to try these or the Guerlain ones–they’re fab!

  11. Kai October 21, 2012 at 4:15 pm #

    I was about to ask whether you like the Guerlain ones more! your previous reply gave me the answer! although.. once again.. we don’t have hourglass here in HK so you are once again making me super envious Becca… lol

    • becca October 21, 2012 at 9:28 pm #

      LOL oh no–sorry Kai!! :P But at least you do have Guerlain–I LOVE their formula! It’s really a good one! :D

  12. Joyce (bronzerbunny) October 22, 2012 at 4:32 am #

    Oh! These shades look great! Bummer that it seems to require a bit of prep and the proper application, but I will definitely have to try these. Do you like these or Guerlain’s better? I can’t decide if I should splurge on Guerlain during the next Sephora sale! And lucky you for receiving these! :)

    • becca October 22, 2012 at 8:57 am #

      Honestly, for me personally, I would choose Guerlain’s. It’s pricier, but it’s also has a less fussy formula. And I like that it isn’t completely matte like the Hourglass ones. I prefer to wear both formulas like a stain by applying with the fingers and I feel that Guerlain’s is more suited to this. But that being said, I do think that true lipstick-lovers will LOVE this formula. It can get a little flaky, but the long-lasting, smudgeproof results will be worth it to many. Besides, it lasts for so long that chances are, by the time you DO start getting some flaking, it will already be the end of the day anyway!

  13. OPI Addict October 28, 2012 at 12:45 am #

    I love Hourglass’ packaging :) These look great!

    • becca October 28, 2012 at 1:00 am #

      They really are! You HAVE to try them–especially if you are a lipstick-lover! :)

  14. lola November 1, 2012 at 11:58 pm #

    These really are spectacular colors!! The girl who doesn’t wear lipsticks unless they are sheer is starting to warm up to opaque coverage!!!!!!!! Of course it does come in a lip gloss tube which makes it a less scary leap. I’m going to fall over dead if you start rocking über dark vampy lipsticks!!! xoxox

    • becca November 2, 2012 at 1:08 am #

      LOL! Don’t worry–I don’t see THAT happening anytime soon, but maybe one day! :P I HAVE been toying with the idea of a super dark stain though…I like the idea of it but haven’t found the perfect one yet!

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