Brow gel. Generally not the most exciting thing when you think of all the other wonderful beauty products you could get your hands on, right? Brows are very important and so by proxy, brow gel is important. Brows frame your face and really pull your whole look together. If you don’t have the time to do one other single thing with your face, groomed brows would still make you look polished and put-together. But, it can be hard to find a brow gel that really works. At least for me. See, I have brows that are pretty sparse and at about the halfway point, my brows start to grow downwards (like so many asian women’s brows. Sigh.). Those suckers are stubborn too! I’ve tried several brow gels, clear mascara, and even hairspray applied with a spoolie (which worked but felt gross and crunchy)-but to no avail. My brows refuse to be tamed (the obstinate little suckers)!!
All of this changed when I discovered the Urban Decay Urbanbrow Setting Gel. As fate would have it, I happened to be having a particularly bad brow day when I came across a video that Jen at frmtotoe.com posted on her site. It was a tutorial for a New Years makeup look. Now I generally don’t watch too many of those, but I just happened to press play on this day. Jen is, as many of you know, asian as well. Her brows always look impossibly groomed and perfect and I definitely had a mini case of brow envy. So when I saw that in the video, she used the Urbanbrow Setting Gel, I knew I had to try it.
What makes this brow gel different from other brow gels is the brush applicator. As you can see from the photos, the Urbanbrow gel uses a kind of brush like the ones on the ends of brow pencils that let you both groom and distribute the color evenly. Every brow gel I’ve ever tried uses a spoolie/mascara-wand type brush. What seems like a minor little detail really makes all the difference-this brow gel really allows me to work the gel into my brows from root to tip and combs them through with product while brushing them in place. The brush doesn’t scratch your skin when you really press it in like the brushes on other brow gels do. And, once applied, my brows still feel very natural-not at all dry or stiff (I so loathe that feeling-which is why I couldn’t stick with the hairspray trick!). I like that it doesn’t leave any sticky residue of any kind, even if you touch/rub your brows. There’s nothing worse than looking in the mirror a few hours after applying brow gel and seeing a stringy, clear substance dangling from them-or seeing dandruff-like-flakes falling from your eyebrows like snow. And yes, I’ve had both happen to me. Sexy-I know.
I will say that the hold with this gel isn’t so strong to where the very ends of my brows can be brushed upwards and stay in place. But, most people will probably have no problem with the hold-my brows are just very, very stubborn. It’s like having a cowlick on your eyebrows- soooo annoying! But, I find that the overall effect from using this setting gel definitely gives my brows a neater appearance. The ends of my brows are subtly lifted-but there’s still a slight downwards projection. The wear for this product is pretty good. I found that this gel held (the majority of) my brows in place for around 4-5 hours before the ends were obviously drooping.
Pros: unique brush that really works, doesn’t make your brows stiff/crunchy/sticky, long-lasting hold
Cons: not strong enough to completely groom the ends of my brows upwards
»»Price: $20/0.3 oz. tube
»»Availability: Sephora, Ulta, urbandecay.com
»»Recommended for: anyone with unruly brows!
»»Overall Rating: A-
PS: Have fun today and be safe! Which team are you rooting for to win the Superbowl??